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почетна изјава за придобивките

Obs - traditionally an initial impact statement for sales people to use at first contact with a prospect, in writing, on the phone, or face-to-face, it generally encapsulates the likely strongest organizational benefit typically derived by customers in the prospect's sector.

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ценовна нееластичност
Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

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Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

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"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Average income per person in a population.

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Benefits enjoyed by employees as part of a total remuneration or compensation package.

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Brands sold to world markets with essentially the same promotion.

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