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внимание, интерес, желба, акција

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

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Модел „внимание, интерес, желба и акција“
Advertising; Marketing communications

A model of personal selling subsequently used to explain the process of advertising.

ценовна нееластичност
Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури
Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

приход по глава на жител
Professional careers; Sales

Average income per person in a population.

дополнителни бенефиции
Professional careers; Sales

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови
Professional careers; Sales

Brands sold to world markets with essentially the same promotion.

корпоративно брендирање
Professional careers; Sales

Associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from ...

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