Ciljana publika

Ciljana publika

The profile of the most desired consumer prospects for a product or service, listed by characteristics such as demography, lifestyle, brand or media consumption and purchase behavior.

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Javítás

Kép hozzáadása

Szófaj: noun
Szinonimák:
Blossary:
Ipar/Tárgykör: Advertising
Kategória: Billboard advertising
Company:
Termék:
Betűszó/Rövidítés:

Több

Hozzáadás a Szójegyzékemhez

További nyelvek:

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Kapcsolódó kifejezések

Publika

Advertising; Marketing communications

The number of individuals reached by an advertising medium.

Kumulativna publika

Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only ...

Udio

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...