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Strategjia emocionale
The identification of non-rational stimuli as the basis for an advertising campaign.
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Javítás
- Szófaj: noun
- Szinonimák:
- Blossary:
- Ipar/Tárgykör: Advertising
- Kategória: Marketing communications
- Company: Butterworth-Heinemann
- Termék:
- Betűszó/Rövidítés:
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