рекламирање и промоција

рекламирање и промоција

Sometimes described as "above the line" (media advertising such as radio, tv, newspapers, magazines) or "below the line" (non-'media' methods such as brochures, direct-mail, exhibitions, telemarketing and public relations), advertising agencies generally receive a commission from the above the line media services, but not below the line services.

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Javítás

Kép hozzáadása

Szófaj: noun
Szinonimák:
Blossary:
Ipar/Tárgykör: Professional careers
Kategória: Sales
Company:
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рекламирање

Advertising; Marketing communications

Any form of paid-for media used by the marketer to communicate with his target audience.

рекламирање

Business services; Marketing

Attracting attention to a product or service through the use of media.

рекламирање

Economy; Economics

Many firms advertise their goods or services, but are they wasting economic resources? Some economists reckon that advertising merely manipulates consumer tastes and creates ...

промоција

Professional careers; Sales

One of the four controllable variables (with product, price and place) of the marketing mix.

промоција

Business services; Marketing

All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.

ценовна нееластичност

Professional careers; Sales

Buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive, see price elasticity.

субкултури

Professional careers; Sales

Broad groups of consumers within a society's culture having similar values which distinguish them from the rest of society.

внимание, интерес, желба, акција

Professional careers; Sales

"Get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase. ".

приход по глава на жител

Professional careers; Sales

Average income per person in a population.

дополнителни бенефиции

Professional careers; Sales

Benefits enjoyed by employees as part of a total remuneration or compensation package.

глобални брендови

Professional careers; Sales

Brands sold to world markets with essentially the same promotion.

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