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интерне базе података

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

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импулсивна куповина
Advertising; Marketing communications

Products or services bought without prior consideration, usually in response to some stimulus at the point of purchase.

интеграција
Advertising; Marketing communications

The process by which the tools of marketing communications are used in combination to reinforce each other.

учење
Advertising; Marketing communications

The process of change to an individual’s behaviour resulting from experience.

начин живота
Advertising; Marketing communications

The way in which a person lives, identified by his activities, interests and opinions.

истраживање тржишта
Advertising; Marketing communications

The gathering and assessment of data and other information.

тржишна структура
Advertising; Marketing communications

The ways in which a market for any product or service can bedefined or segmented.

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