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pikë rangimi

A measurement of a media audience – usually television – in which the size of the audience is calculated and expressed as a percentage. One rating point is equivalent to 1 per cent of the total viewing potential.

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pikë
Mathematics; Geometry

A description of a point in which the point has a definite size.

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The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market ...

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Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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