Art has become increasingly internationalised through the Internet and cheap air travel, and through the great international contemporary art exhibitions, such as biennials, and the commercial art fairs, such as Basel and Frieze. Artists are addressing the issues that surround this phenomenon and globalisation refers to both the unifying process that occurs when artists are exposed to the same influences and the art made in response to this. The beginnings of globalisation date back to the early twentieth-century avant-gardist notion of 'the primitive', when artists were influenced by artefacts brought back from Africa and the Far East and incorporated the imagery in their paintings (see Primitivism). The term globalisation was first used in America as a way of defining the growing character of capitalism and in the 1990s an anti-globalisation movement was spawned in response to what people saw as the cultural and economic neo-imperialism of the globalising establishment. (See Altermodern)