Baza podataka

Baza podataka

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Javítás

Kép hozzáadása

Szófaj: noun
Szinonimák:
Blossary:
Ipar/Tárgykör: Advertising
Kategória: Marketing communications
Company: Butterworth-Heinemann
Termék:
Betűszó/Rövidítés:

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Baza podataka rizika

Business services; Project management

A repository that provides for collection, maintenance, and analysis of data gathered and used in the risk management processes.

Eksterna baza podataka

Advertising; Marketing communications

Computer-based records compiled from external sources which can be used for the purposes of direct marketing.

Interna baza podataka

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

baza

Natural environment; Water

An alkaline substance that has a pH that exceeds 7,5.

baza

Biológia; General

A substance that lowers the hydrogen ion concentration in a solution.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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