Konceptno testiranje

Konceptno testiranje

A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.

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Javítás

Kép hozzáadása

Szófaj: noun
Szinonimák:
Blossary:
Ipar/Tárgykör: Advertising
Kategória: Marketing communications
Company: Butterworth-Heinemann
Termék:
Betűszó/Rövidítés:

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Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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Követő

Ipar/Tárgykör: Food (other) Kategória: Herbs & spices

korijander

spice (whole or ground) Description: Seeds from the coriander plant, related to the parsley family (see cilantro). Mixture of lemon, sage and caraway ...