лојалност кон бренд

The stalking-horse for international capitalism. A focus for all the worries about environmental damage, human-rights abuses and sweated labor that opponents of globalization like ...

бренд

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

корпоративен идентитет

Advertising; Marketing communications

The programme of communication and change that a company undertakes in order to communicate its values.

натпревари

Advertising; Marketing communications

A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.

разбирање

Advertising; Marketing communications

Создавањето на разбирање за производот, услугата, предметот или лицето.

споредбено рекламирање

Advertising; Marketing communications

The contrasting of one manufacturer’s products or services with those of another, either by naming the competitor or inferring its identity.

комуникација

Advertising; Marketing communications

The process of dissemination of information to establish shared meaning between the sender and the receiver

провизија

Advertising; Marketing communications

МThe method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.