Menedžment promocije

Menedžment promocije

The process of determining and co-ordinating the elements of the promotional mix.

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Javítás

Kép hozzáadása

Szófaj: noun
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Blossary:
Ipar/Tárgykör: Advertising
Kategória: Marketing communications
Company: Butterworth-Heinemann
Termék:
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Kapcsolódó kifejezések

Menedžment portfolio

Business services; Project management

The centralized management of one or more portfolios, which includes identifying, prioritizing, authorizing, managing, and controlling projects, programs, and other related work, ...

Menedžment program

Business services; Project management

The management of a series of related projects designed to accomplish broad goals, to which the individual projects contribute, which are typically executed over an extended ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija

Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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eugenika

Eugenics is a bio-social movement which advocates the practice that very talented people should spread their genes by having more children, and less ...