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Imidž brenda
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
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- Szófaj: noun
- Szinonimák:
- Blossary:
- Ipar/Tárgykör: Advertising
- Kategória: Marketing communications
- Company: Butterworth-Heinemann
- Termék:
- Betűszó/Rövidítés:
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