Cirkulacija

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...

Dnevno efektivna cirkulacija

Advertising; Billboard advertising

The average number of persons passing and potentially exposed to an advertising display for either 12 hours (unilluminated - 6:00am to 6:00pm) or 18 hours (illuminated - 6:00am to ...

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor

Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Emitovanje

Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa

Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija

Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Lojalnos brendu

Advertising; Marketing communications

A measurement of the extent to which consumers are committed to a particular brand.

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Ipar/Tárgykör: Holiday Kategória: Festivals

Kineska Nova Godina

The most important of the traditional Chinese holidays, Chinese New Year represents the official start of the spring, beginning on the first day of ...