34 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Új kifejezés hozzáadásaContributors in Marketing communications
Marketing communications
műsorszórás
Advertising; Marketing communications
A műsorszórás nagy tömegek, adott termékek vásárlóinak, fogyasztóinak elérését megcélzó médium.
média összetétel
Advertising; Marketing communications
Médiaterv megvalósításához felhasznált különböző, kettő vagy több média típus összessége.
pozicionálás
Advertising; Marketing communications
Identifying the place in the market or the mind of the consumer which the company or product wishes to occupy.
személyes eladás
Advertising; Marketing communications
The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.
vonal alatti reklámozás
Advertising; Marketing communications
Marketing communications activities which are not subject to commission being paid to the advertising agency.
márka eszmei értéke
Advertising; Marketing communications
The assignment of a capital value to a brand. Sometimes used to describe the intangible benefits associated with the use of a brand.
kategória menedzsment
Advertising; Marketing communications
The responsibility for co-ordinating the activities of all the company’s brands within a particular market sector.
